Course Purpose
The purpose of this course is to provide you with a comprehensive understanding of strategy analysis, strategy choice, and strategy implementation. Through the exploration of strategy analysis, choice, and implementation, you will develop the knowledge and skills necessary to analyse, formulate, and execute effective business strategies in dynamic and competitive environments.
Course Learning Outcomes
CLO 1: Explain key concepts in strategy analysis, strategic choice, and implementation
CLO 2: Develop a basic strategy implementation plan that aligns resources, processes, and organizational objectives.
CLO 3: Analyze internal and external business environments using appropriate strategic tools.
CLO 4: Evaluate alternative strategic options and recommend the most appropriate choice for an organization.
Course Content
Introduction to Strategy Analysis, Choice & Implementation: Definition of Strategy Analysis, strategy Choice & strategy Implementation;
Strategy Implementation Process: The process;
Strategy Analysis, Evaluation and Selection: Criteria for evaluating strategic options;
Quantitative and qualitative tools/ techniques for strategy evaluation: Balanced Scorecard approach, Real options analysis, making strategy choices;
Strategy Implementation: Organizing for Action; Process of strategy implementation, factors affecting strategy implementation, Resource allocation and budgeting, Aligning systems and processes with strategy;
Organizational structure and design: Political and Behavioural aspects of Implementation-power and politics;
Leadership in the implementation process: Role of leaders in strategy implementation;
Strategic Implementation in Practice:Case Study & Applications; Analysis of real-world strategic decisions and outcomes, Case studies on successful and failed strategies.
