Course Purpose
The purpose of the Capstone Project is to provide students with an opportunity to integrate and apply their knowledge and skills acquired throughout their Bachelor of Business & Management program. It serves as a culminating experience that allows students to demonstrate their ability to address real-world business challenges.
Course Learning Outcomes
Upon completion of this course, students should be able to:
ELO1: Demonstrate understanding of the capstone project process and key business concepts.
ELO2: Apply appropriate research and analytical tools to investigate business problems.
ELO3: Develop practical and innovative solutions to real-world business challenges through a comprehensive business project.
ELO4: Communicate findings effectively and reflect on the learning experience and professional development.
Course Content
Introduction to the Capstone Project: Overview and Purpose of the Capstone Project, Capstone Project Structure and Expectations, Roles of Students and Supervisors, Capstone Timeline and Milestones.
Business Problem Identification and Opportunity Analysis: Understanding Business Problems and Opportunities, Environmental Scanning for Business Issues, Problem Definition and Scope, Developing Problem Statements and Research Questions.
Literature Review and Theoretical Framework: Purpose and Types of Literature Review, Searching and Evaluating Academic Sources, Synthesizing Literature, Developing Theoretical and Conceptual Frameworks.
Research Methodology Design. Overview of Business Research Approaches, Qualitative, Quantitative and Mixed Methods Research, Research Design and Strategy, Sampling Techniques and Population Definition.
Data Collection Methods: Designing Questionnaires and Interview Guides, Primary and Secondary Data Sources, Field Data Collection Procedures, Data Quality and Reliability.
Data Analysis and Interpretation: Introduction to Data Analysis Techniques, Quantitative Data Analysis (Descriptive and Inferential Statistics), Qualitative Data Analysis (Thematic and Content Analysis), Interpretation and Presentation of Findings.
Strategic Recommendations and Business Solutions: Translating Findings into Strategic Insights, Developing Practical Business Recommendations, Linking Recommendations to Organizational Strategy, Evaluating Feasibility and Impact.
Implementation Planning and Risk Management: Developing Implementation Plans, Resource Allocation and Budgeting, Risk Identification and Assessment, Risk Mitigation and Contingency Planning.
Professional Presentation and Communication: Structuring the Capstone Report, Academic and Business Writing Skills, Preparing Professional Presentations (PowerPoint/Visual Tools), Oral Defense and Stakeholder Communication.
Ethics, Reflection and Learning Integration: Ethical Issues in Business Research, Academic Integrity and Avoiding Plagiarism, Reflective Learning and Personal Development, Lessons Learned and Future Professional Application
The Capstone Project course is a culminating academic experience undertaken in the final stage of a Bachelor of Commerce (BCOM) programme. It is designed to enable students to integrate, apply, and demonstrate knowledge, skills, and competencies acquired throughout their course of study in solving real-world business problems. The course emphasizes independent research, critical thinking, problem-solving, and professional communication. Students engage in a structured process involving topic selection, proposal development, research execution, analysis, and presentation of findings under the guidance of a supervisor. The Capstone Project serves as a bridge between academic learning and professional practice, preparing students for employment or further studies by demonstrating mastery of business concepts and research skills.