This foundational module introduces you to the fundamentals of intellectual property (IP). It informs what IP is, its forms, and importance to owners. You will learn the concept of ‘rights’ as applied in intellectual property. This module will conclude by exploring the benefits of IP to the society.

In this module, we explore how to go about protecting your intellectual property. You will gain insight into the Kenyan, regional, and international protection routes that you can take to ensure you enjoy exclusive rights to your creations.

This module explores the various IP commercialization routes available, when they are best applicable, and the merits and demerits of each route. It also reviews the common pitfalls that innovators and entrepreneurs face in the commercialization journey and suggests ways to navigate around them.

We explore how we can go about valuing an IP asset. How can we put a reasonable price tag on an IP asset to facilitate commercial transactions relating to the IP? This is the fundamental question that this module will answer.

This module focuses on branding and creating a strong presence in the market. Your IP can only command a market share if you present it to the market in a distinguishing way. The brand must be clearly and consistently communicated to potential clients for impact.

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